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Cause-Related Marketing

Leverage the power of cause to drive consumer action with a promotion tied to sale of products. Make-A-Wish Alaska and Washington offers companies the opportunity to increase their exposure and build brand loyalty through cause-related marketing partnerships.

The Make-A-Wish brand is powerful. People everywhere have been touched by stories of seeing a life-changing wishes come true. Businesses have the opportunity to align with our brand and show customers they care when they partner with Make-A-Wish on a cause-related marketing campaign.

The chapter's marketing-savvy staff welcomes the opportunity to learn about your business and suggest strategies that might help grow your business while supporting wishes.

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of global consumers are likely to switch brands to one that is associated with a good cause, given comparable price and quality.
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of consumers will purchase a product because a company advocated for an issue they cared about.
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of millenials are hopeful businesses will take the lead in social change.

2017 Cone Communications/Echo   Global CSR Study


If you are interested in creating a cause-marketing initiative, please contact us at

Planned Giving

Review our Fundraising Policies & Guidelines to get started.

Cause-Marketing Guidelines

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Make-A-Wish® Alaska & Washington
811 1st Ave #620
Seattle, WA 98104
(206) 623-5300
Toll Free (800) 304-9474
Make-A-Wish® Alaska & Washington, Eastern Washington Office
104 S Freya St
Yellow Flag Bldg #207
Spokane, WA 99202
(509) 458-2618
Toll Free (888) 790-7005
Make-A-Wish® Alaska & Washington, Alaska Office
430 W 7th Ave #110
Anchorage, AK 99501
(907) 258-9474
Toll Free (844) 510-9474